There’s a popular saying that successful sites get the bulk of their traffic from return visitors. This is true; repeat visitors are much more likely to become customers as the trust in you and your site grows with each visit. Here are five ways to keep your visitors coming back for more:
1) Create a Forum, Chat Room, or Shoutbox
Provided with a space to voice out their opinions, interact with peers, it creates a sense of community. The bigger these conversations become, the more loyal they become to make them return and visit your site daily.
2) Maintain a Blog
Keep a blog, update it with the latest news about you or your site, and keep them coming back to see what’s new. Curiosity gets the better of them that way. Besides, it adds to credibility in a way that it shows there is a live person behind the website.
3. Conduct polls and surveys.
Add polls and surveys to your site for quick ways for visitors to offer their opinions and have a say in anything. Of course, make sure these are relevant to the interest of the target audience to help keep them coming back for the results.
4) Provide Puzzles, Quizzes, and Games
Many office workers are searching for a way to waste a few minutes, and engrossing puzzles, quizzes, or games can draw repeat visitors. Sponsorship of contests for high scores, with prizes for top winners, can further encourage repeat visits from those who hope to snag a prize.
5) Frequently Add New Content
Putting up new content frequently will give the visitor something to read every time he visits again. This is a well-known and efficient method for the popularization of a site, but the hitch is that the content has to be updated regularly. Any static site will soon bore everybody out; hence, it has to be dynamic and always changing.
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