Writing can be termed an art, and blogging was said to be one such medium that lets that creativity out in the front of the world. A blogger is a person who shapes words according to his own creativity to express emotions, thoughts, desires, and more.
When web logging became famous in the mid-1990s, blogs were first referred to as “weblogs,” a word coined from the phrase “server’s log file.” Not long after that period, blogging really took off as part of cyberspace, finally making the Internet truly a value due to the vast amount of information it possessed.
Traditional web logging requires a website and domain names; today, most blogging requires just an account. Notably, most of these come for free or at a very low cost.
Blogging was primarily initiated by people for maintaining personal diaries and to express everyday life, thoughts, and emotions with the world—not for gaining fame or far-flung publicity.
However, with the inception of online businesses, blogging emerged as a very strong business presence tool to generate sales online. Business blogging has now emerged as one of the most intrinsic parts of marketing strategies working on product or service promotional activities and enhancing online visibility.
Integrate your blog in your business website with the use of RSS feeds and other technologies in generating cash while you blog.
Whether you are blogging for enjoyment or business purposes, the following are the must-haves that will make your blog successful and resourceful:
Know Your Audience
Even if it’s a personal blog, take into account the interest of your readers. Of course, blogging can be self-expression, but most bloggers want their materials to be read and appreciated by all. At least try to come up with something clear and comprehensible to the widest audience.
Add Images
Adding pictures would make your blog look appealing, and readers would enjoy their time more. But while you are not limited to using personal photos, make sure they are appropriate and relevant.
Add Value
You can write about anything, but try to provide something useful or educational. You are aiming to add value for your readers, not to please them.
Keep It Simple
Shun the use of jargon or terms that are too technical. Most readers are scanners rather than reading every word, so it should be kept concise and simple to keep them interested.
Make It Interacting
Make your blog interactive, if possible, by adding some multimedia features such as videos or audio clips. A comments section or feedback area can make the blog interactive and helpful in building a community with the readers.
Blogging is not some kind of simple pastime; there is a purpose attached to it across the digital world. For practicing writers, blogging serves as an outstanding platform for creative and commercial expression. Being among the very modern forms of creative writing, it presents so many opportunities to reach out to others and share your craft with them.
