Blogging was initially developed in the late 1990s as a method of creating individual WebPages that people could use as a simple way to comment on existing webpages and express their opinions. In what was once simple commentary blossomed into full-fledged discussions on just about every subject imaginable. As blogging continues to evolve, so has its uses for online advertising. Here are five reasons why blogging has become an important element in today’s Internet marketing:
Blogging is Easy
Because it is easy to distribute content online, blogging is quite easy. You really do not require any special skills; if you can read, type, or even click a mouse, you can blog. It’s something like a digital pad of paper on which you write about your thoughts, experiences, and products to show or tell people about what you have, all the while drawing people in to try your product. All one needs is a PC and an Internet connection to get blogging and advertising.
Blogging is Real
With so much advertisement happening everywhere, people have come to distrust promotional material. As a blog is a publishing platform for people to share their real-life experiences, there isn’t a single milli-fraction of paid promotion here. The confidence that exudes by reading about someone using a product first-hand is like talking with them in person, which can be more convincing and credible.
Blogging is Free
Since blogging itself is in the process of developing as an established source of advertisement, most of it is free. This is especially good for all startups that are in search of inexpensive methods to promote themselves. Although free blogs are good for a beginner, paid blog pages can help to a great extent in the growth of your business.
Blogging Helps Establish Credibility
Writing regularly about some particular product or industry will organically build you as an expert in that area. The moment your blog picks up momentum, it will have those readers who search for posts in your blog, especially seeking good quality information. With increasing readers and backlinks from other bloggers, businesses will offer opportunities in the form of advertisement partnerships or affiliate deals, thereby helping one make money through referrals.
Blogging Expands Your Market
Unless you’re a celebrity, chances are your blog is going to have small, or even tiny, audience when it first starts. That doesn’t mean you can’t grow the number of your readers by using several methods to encourage people to read your works. These include:
Use Email: Email is slow as compared to the blogs, but you can use it to drive people to your blog by inserting a teaser or a link to your blog in the signature.
Offer Subscriptions: Allow readers to subscribe to your blog in order to view some special and unique content. This will increase your email list and will surely make sure that all of the e-mail addresses are used responsibly.
Know the preference of the readers by way of surveys or feedback, and make corresponding changes in your content.
Join a blog network: Combine with other blogs in your niche and exchange audiences, increasing the visibility of your blog.
Publish RSS Feeds: RSS is very popular nowadays and should attract more readers to your blog. Multiple feeds will also diversify and add interest to your blog.
Bolster the success of a business and increase the visibility by adding blogging into an Internet marketing plan.
