One of the cool instruments of online marketing is a business blog. This instrument saves you gallons of money, but with just one click, it gives you many business opportunities. A blog means friendly, customizable, and flexible—thus, a great medium to share useful information and market your products most efficiently
Get the Competitive Advantage With Blogging
Business blogging will help any company to be far ahead of competition. Some of the key benefits are:
Word-of-Mouth: If your products make the headlines in any of the 14 million blogs, which have 80,000 more daily additions, and also attract 30% of 50 million users as readers, think what it would do for your company. Information travels at a rapid pace online, and an interesting blog post on your product can be forwarded to hundreds more potential customers.
Awareness and Loyalty: An open relation with the clients generates their trust and ultimately their loyalty. Responding to their queries and feedback might motivate them to try your products and services.
Feedback: Blogs are pretty useful in product research and reviews. The feedback and behaviors of customers can then be watched to help tune your products and resolve any issues in a very short period of time.
Community Halo Effect: Bloggers are generally nice folk who will review and discuss your product. The more engaged a member of the blogosphere you are, the more likely that your product will be on their radar
.Promotion of Your Business Blog
To truly optimize your marketing, be sure to promote your business blog by submitting your business blog to:
log search sites and directories
Include your URL. Just be sure that your blog is worth reading and includes information that people can’t find elsewhere. Also, update it frequently.
Blogs as Trade Show Booths
Think of your blog as similar to a booth at the world’s biggest trade show. Marketing opportunities lurk around every corner, ready to take your sales to the next level.
Using RSS Feeds
Really get milage from your blog by adding Really Simple Syndication, or RSS, feeds. Use good keywords that will help in search engine placement so people can actually find your site and blog. The more traffic you get, the more sales you can potentially garner.
RSS Feeds for Updates
RSS feeds come in handy in sharing news updates in the form of RSS reader applications, hence proving effective for businesses and online marketers alike.
Getting Started with Business Blogging
If you’re convinced that a business blog does pay off all the marketing efforts taken towards it, ensure that your company is ready to begin with it. Make your blogging process focused towards your business goal:
- Research: Start reading blogs on tips about blogging and a lot of consumer-based blogs to learn from their experiences.
- Test: Create a few test blogs to assess the results.
- Set Up Your Blog
- After the successful test, begin to develop your blogs accordingly;
- Design: You can either use pre-designed templates of the blog hosting services or custom design your own to resonate with your company’s identity.
- Choice of Topics: Choose those topics that matter to your business. Always be flexible, open-minded, and never think that things will go your way.
- Safety Measures: Use disclaimers, brief management on the effect of blogging, policies on blogging, avoid very promotional content, update the content and make it relevant, ensure reflection of company values, and encourage employee participation.
- Start Blogging: Do at least 20 posts before you start to market your blog.
- Market: Start marketing your blog.
- Monitor and Tweak: Track readers, measure success, and tweak as needed while maintaining brand consistency.
- Consistency: Consistency in chosen themes should be maintained and do the updates regularly preferably on Monday, Wednesday, and Thursday.
Get Ready to Reap Some Business Blogging Benefits
By following these steps, you will give yourself the opportunity to get a full return from business blogging and see some results.
