Most webmasters know that Adsense generates a substantial source of additional advertising income, which is why they incorporate high-paying keywords into their pages. They use lists to determine these keywords and use various methods to help them target on these keywords. However more often than not they realize that the money realized is not commensurate .
What are they doing wrong?
While having pages with the right keywords is very important, driving traffic to those pages is equally as important and usually the missing piece.
Optimize the navigation on the site to get visitors to the high-payoff keyword pages.
Now, consider this: how the traffic works on your website. When people come to a page, they usually click somewhere else on some other links that interest them on the page. This is navigation around the site—helping visitors move around your site, something optimization could massively improve for Adsense revenue.
Many fine Web sites sport menu links on every page. The words on the links catch visitors’ attention and beckon visitors to click, sometimes to another page within the site. All in all, words like “free” or “download” generally tend to garner attention.
Use this kind of navigational logic to ferry visitors to high-paying pages: Too many sites get tons of search engine traffic but modest earnings. The secret is smartly-labeled links that help funnel the visitor from the low-earning pages to the high-earning pages. This technique can transmogrify cheap clicks into loads of cash.
There are just two things that come in handy before you really get started testing the plan: something to track and compare, and some high-earning pages you want to filter your traffic toward. Just pick a few frequently visited pages so you actually could see results quickly.
conclusion
Finally, think of the ways to convince visitors to click on the links really leading to your most profitable pages. Give them an offer they can’t refuse by creating a catchy, one-of-a-kind description of what’s behind that link—something that will tease curiosity and get a click. Add some graphics if necessary to bring out the attraction. Be creative and let your links fly high in visibility without violating the guidelines of search engines.
Location, location, location: Once you have that descriptive link, it’s all about where it goes on your page. Test different locations to find which link placement strategy will get you the greatest number of clicks.
Infiltrate other sites: Take note of how others get the most navigation from their site. Try and keep away from the obvious, lists of “Hot pages” or “Most read,” and look for strategies unique to them that you can learn.
Test different texts on different pages. This will keep you going on what really works. Mix things up, put links at the top and bottom of the page. Keep tracking and testing until you find the navigation style that works best for you and your Adsense earnings.
Let the testing begin! Continual testing and tracking will help you find out the site navigation style which works best for your site.
Read more : Who Else Wants to Make Money with Adsense? in 2024
