Overture, now Yahoo, was the first company that came up with the Pay for Performance, or P4P, advertising model. Having realized the fact that the internet was going to be the future of a marketplace, Yahoo anticipated that as more and more businesses went online, the need for advertisement would also increase.
Increase Visibility and Traffic
The more visible a website is, the more competitive it will be. Yahoo’s advertising services will enhance this by publishing your ad posts on their website. These will show up when a user searches for some specified keywords. Quite easily, these can amount to be highly boosted traffic to your website, which goes straight to increased sales.
More Traffic, More Sales
It gives opportunities to the firms to support their traffic by placing targeted advertisements. Letting your website known will assure you visitors to boost up your sales, even when your conversion rate is low. A continuous flow of visitors is something that every business looking forward to succeed online needs.
Yahoo’s Ad System and Similarities to Google AdWords
Yahoo’s advertising system is similar to Google AdWords. Basically, both these media display ads according to the keyword searches. What happens is that whenever a user searches for a keyword or term, the search engine will display an ad related to the relevant listing on the search results page itself. For instance, if you have a site dealing in car parts and you are targeting “Honda Accord,” your ad may be shown to users who search for these terms, and it won’t need extensive work in search engine optimization.
Cost Structure and Options
It costs a little to avail of the ad services of Yahoo. Usually, Yahoo/Overture charges their clients by the number of keywords or by how many times your ad was clicked on. Some even offer more extended services where your ad will show up on other related third-party sites than the search engine pages, thus gaining more exposure.
Reaching More Viewers through Third-Party Sites
Your ad will be placed on relevant third-party websites to extend reach. The more sites that are gaining, the likelier it’s that you’re going to reach a potential customer. The more often they see it, the more likely this method is to bring in customers and raise sales on your website, really making your ad dollars count.
Be Noticed in a Crowded Marketplace
For any business to break into the very competitive world of cyberspace, the need for effective advertising is very paramount. Yahoo/Overture can give a good starting point. Businesses have been known to have been able to successfully implement the services of these providers, thereby being able to increase the volume of traffic to their websites very significantly, with corresponding increased sales. Spacing out one’s marketing efforts in this direction can bring quicker and more dramatic results as opposed to the cheaper methods.
Conclusion
While some of the marketing techniques in this book are either low-cost or downright free, Yahoo/Overture’s paid advertising service can really put you on the fast lane to doing things in a big way. This is an investment, but one that will handsomely pay off if done right. Avoid the mistakes others did and take the opportunity that Yahoo/Overture can offer you to maximize your potential on the Internet.
Read more : The Importance of Traffic in 2024
