Among the many challenges webmasters face is how to increase traffic to their site. Different techniques have been formulated to resolve this problem over the years, some of which have turned out to be more effective than others. One of the really successful ones involves using viral marketing. It is based upon an extremely basic principle: people like to pass on any kind of information which they believe will be worth it at an information or entertainment level or just because it simply blows their minds.
How Viral Marketing Works
The concept of Viral Marketing is basically founded on the activity of all the people who like sharing interesting content. Companies exploit this by coming up with material they would want people to pass around, like engaging stories, addictive flash games, or funny videos. Basically, it’s cheap and has immense returns; thus, it’s a very good tool for any site.
Tell-A-Friend Script
The simplest yet rewarding tool for viral marketing is the tell-a-friend script. It can easily be injected into any website, allowing users to send its content to friends and family with a click of the mouse. Normally placed on pages that contain media, it would allow the user to send said media with a personalized message to their contacts.
It provides fields to fill in one’s name, one’s email address, that of the recipient, and a brief message. Since the email itself, once it hits the recipient’s inbox, will be from someone they know and can trust, and not from some impersonal, generic sender, the recipient is more likely to open said email. This reduces the chance of the email being received as spam and increases that the content actually will be viewed.
How It Works
The recipient can now read, view or play the content upon opening the email. There will also be included a short description of your company or website, then another tell-a-friend script that will again encourage the recipient to pass it on. This, in turn, creates a cycle wherein more and more people get to be aware of your site, thus, driving traffic and potential customers.
Evaluation of a Tell-A-Friend Script
Setting up a tell-a-friend script is quite easy and does not require advanced programming skills. You can get pre-written scripts by simply typing in “tell-a-friend script” at your favorite search engine. After getting the appropriate script, copy it and paste it in the proper page of your website.
Benefits and Patience
Making use of a tell-a-friend script is a cost-effective way to drive traffic to your site. Now, with a little creativity and some foresight, you will have content that people will pass on for more information, thus driving traffic back to your site for possible profit. However, you need to be patient, for your content, if it doesn’t immediately explode, may take time propagating within the community. Nevertheless, with more eyeballs viewing your content and visiting your site, so will your traffic.
Conclusion
A tell-a-friend script is one such powerful tool to drive in traffic through viral marketing. It’s easy and inexpensive, and it’s going to be a long way towards maximizing the exposure of your website. Employing the tell-a-friend script will create shareable content, and this enhances the traffic visiting your site and its potential profitability.
Read more : The Importance of Traffic in 2024
