Since your website is your corporate headquarters in cyberspace, good design practices are paramount if you really want to maximize the engagement and conversion rates of visitors.
Easy Navigation
Navigate-ease on your website should be made possible through a menu that is simple and to the point. Never confuse your visitor with a menu that makes it difficult for him to get his way around in your website.
Optimize Image Use
Keep the number of images on the website at a minimum so as not to cause the website to load slowly. When images cannot be avoided, image editing packages are to be used to optimize them and take up the smallest file size possible.
Text Paragraph Management
Only allow what’s manageable in terms of text paragraphs. If it is a very long paragraph break this into small readable sections. Big blocks of text will discourage people to engage in reading your content.
Follow Web Standards
Ensure that your website adheres to the web standards of www.w3.org and functions on various browsers. If you are okay in IE but bad in Firefox or Opera, then you are losing all prospects.
Limit Scripting Languages
If possible, avoid scripting languages. Use scripts for handling data and not visual effects. This is because heavy scripts might delay your site or even cause browser crashes. Besides, not all browsers have the capacity which can support scripts and hence some visitors may miss some important information.
Use CSS for Styling.
Style your page content using at least CSS. It can, therefore, make the process easy by providing the ability to style every element on your Website at one time, thus saving much time and effort.
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