The internet has become a very indispensable source of information. People of all walks go to the web for everything from entertainment to research. In order to maximize this digital land, a lot of websites have resorted to content marketing, where relevant and useful articles and blog posts are written in order to attract audiences and consume them.
The Rise of Article Marketing
Article marketing has grown to become among the most effective ways to market a site and drive some more website traffic. Great content gives value and also allows website owners to be considered an authority in their respective areas of operation, thus attracting potential customers towards them. This model incorporates a resource box that is appended at the end of every article.
What is a Resource Box?
A resource box is the small, rectangular portion at the bottom of an article which contains information about the author and the site he is representing. It contains most of the time the name of the author, a very short bio of the author, a description of the site, and a clickable link to said website. It is, therefore, meant to invite readers to the author’s website for more information on the topic.
Power of Resource Box
An effective resource box can highly contribute to achieving success in an article marketing campaign. The act of bringing the reader’s attention to helpful data will eventually attract them to click and drive traffic to the website of the author. Further, a great resource box helps in building credibility for the author and acquiring trust from their target market audiences.
Advantages of a Resourceful Resource Box
There are many advantages to having a resource box that impresses the readers of your articles. First, this is a live link to your website, hence increasing your chances of getting new visitors. Secondly, this can create backlinks, which may result in better search engine rankings. Lastly, on the note, by offering value to the readers through giving more and showing your expertise, you improve your online reputation.
How to Create an Effective Resource Box
When creating a resource box, make sure to include relevant keywords and entice them with content. It should be persuasive enough to get them clicking on the link. Share what’s unique or of importance which your site has to offer to help in making the interest. Just remember to keep your resource box short yet concise.
Unleashing the Power of Imagination
While resource boxes are normally short, that doesn’t mean you can’t turn your creativity on them. Play with the writing styles and format to make yours stand out. Not to mention the implementation of a solid call to action to lead in those clicks. The more flair or personality you add, the more enthusiasm that drips into the resource box, the better it will do its job.
The Bottom Line
While the resource box is literally a very small part of your article marketing strategy, it’s actually the most important thing that will bring targeted traffic to your website. If you put in the time and required effort, a compelling resource box really can make all the difference in your success.
