RSS directories are on the rise. Early days, RSS technology was aimed at news sites to syndicate their stories. Today, it is used by many sites ranging from new forum posts to new auction listings and sales updates.
Understanding RSS
To this day, many people still argue what RSS truly stands for. Most would say that it stands for “Really Simple Syndication,” while others insist it stands for “Rich Site Summary” or even “Rich Syndication Standard.” It was developed by Netscape, which initially released RSS in March 1999. Netscape itself dropped further development of this technology; however, UserLand and the RSS-DEV Working Group continue to develop this technology further.
What Are RSS Directories?
RSS directories are simply websites that aggregate and store RSS links for other applications to draw from. Much like web hosting, but instead of hosting web pages the directories hold RSS links that when clicked on take the user to the actual content.
Uses of RSS for Marketing and Commerce
RSS is a great tool for Internet marketing and commerce. Here’s how :
Link Creation: RSS makes it easy for other site owners to create links from their sites to yours. These drive more web traffic and therefore exposure. If users incorporate your RSS feed into their sites, your updates will show up there, hence attracting those visitors seeing the update to your site.
Competitive Analysis: With RSS, you will be able to even track any new products or services that your competitors are going to add. This shall help you strategize and thus stay ahead in the market.
Track Progress: Just like you can track competitors, you can even monitor your business performance. An RSS directory will let you know how many people are interested in what you have to offer.
High Productivity: RSS does things like sending out newsletters much more productively. It avoids all the glitches associated with email newsletters, like getting tagged as spam or being received by an inactive account.
Greater Efficiency: RSS simplifies the task of supplementing your site with somebody else’s content. Not only will it save you the trouble of manually copying somebody else’s content, but it also MAKES headline and summary information available automatically for you to decide what interests you.
Cost vs. Benefits of RSS Directories
While submitting RSS directories can also involve some costs, benefits are often reigning. There are ample numbers of sites that provide free RSS directory posting and are more than welcome for startups. The more directories you submit, the more probable is the chance to reach the target audience since people subscribe only to the feeds they are interested in.
Simplifying Information Dissemination
RSS has been developed into a means by which the distribution of online information becomes less hassle-flushed, less labor-intensive, and less expensive, finding a place in every marketing strategy. Since it triples your exposure with an effortlessness, it should be an important inclusion in your approach.
The Technical Side of RSS
RSS does syndicate pages through XML, which again sounds rather technical; however most sites will offer you an easy-to-use tool in order to create your directory. Setting up an RSS directory has become more of a requirement than an option in today’s digital landscape.
Read more : Introduce RSS in 2024
