Social media marketing is one of the most important branches of digital marketing and one of the most in-demand fields in the job market. To learn and master social media marketing, you need to search for the best social media marketing courses, study them, and apply what you learn.
In this article, we have compiled the best social media marketing courses that will help you learn and master social media marketing and enter the job market.
This list has been carefully selected, and we have included 8 carefully chosen social media marketing courses.
You will also find all the details you need to understand each course thoroughly, so you can choose the one that suits you best.
1. Social Media Marketing Specialization
Platform: Coursera
Duration: 41 hours
Cost: $49 (Coursera monthly subscription)
Level: Beginner
Rating: 4.7 (4500 reviews)
Language: English (Translated to Arabic)
Key Points Covered:
- What is social media?
- The importance of social media data.
- Social media marketing strategies.
- How to create engaging marketing content.
- Social media marketing for businesses.
This is one of the most popular and best social media marketing courses ever, provided by Northwestern University on Coursera.
The course is divided into six parts covering various aspects of social media marketing, such as the basics of social media, strategies, and business applications, along with how to apply this knowledge effectively. It is ideal for beginners in this field.
The course lasts for one month with a workload of ten hours per week. You can access it through a Coursera subscription, which costs $49 per month.
The subscription also grants you access to a large number of other top social media marketing courses and many courses in various fields.
The course is primarily offered in English but is automatically translated into more than twenty languages, including Arabic.
2. Social Media Marketing Certification Course
Platform: HubSpot Academy
Duration: 5.2 hours
Cost: Free
Level: Beginner
Rating: Not available
Language: English, German, French, Japanese
Key Points Covered:
- How to develop a social media marketing strategy.
- The importance of monitoring social media.
- How to increase your audience reach.
- How to build relationships with clients.
- Advertising on social media platforms.
- How to measure your success.
This is one of the best free social media marketing courses available, offering a reliable and completely free certificate from HubSpot Academy, which is well-regarded in the digital marketing world.
The course is aimed at small business owners, social media marketers, and influencers who also want to grow their social media presence.
Throughout the course, you will learn how to leverage social media power, develop the right strategy for you and your business, and increase engagement and profits.
The course consists of 9 lessons divided into 38 videos totaling approximately 5 hours. It is available in several languages but not in Arabic.
3. Social Media Marketing MASTERY
Platform: Udemy
Duration: 11 hours
Cost: 2,299.99 EGP or equivalent for the course or 382 EGP or equivalent for a Udemy monthly subscription.
Level: Advanced
Rating: 4.5 stars (21,775 reviews)
Language: English (Translated to Arabic)
Key Points Covered:
- Introduction to social media marketing.
- How to market on various social media platforms.
- How to create paid ads on all major platforms.
- Using Google Business in your business.
- How to automate content publishing easily.
This course is one of the most widely attended and highly rated social media marketing courses, with over 135,000 students and around 22,000 reviews at 4.4 out of 5 stars.
It is available on Udemy and is designed for anyone wanting to master social media marketing across various platforms at the lowest possible cost.
During this course, you will learn all marketing strategies and how to create paid ads in detail across more than ten social media platforms.
The course duration is approximately 11 hours and includes dozens of videos, articles, and downloadable materials. It is primarily presented in English but is automatically translated into many other languages, including Arabic.
Costs vary based on discounts at the time of enrollment, but they range between 450 and 2,200 EGP or equivalent in your local currency.
You can also subscribe to the platform permanently and pay 382 EGP monthly or 204 EGP or equivalent in your local currency monthly for the annual subscription.
4. Social Media Marketing
Platform: Great Learning
Duration: 1.5 hours
Cost: Free
Level: Beginner
Rating: 4.5 stars
Language: English
Key Points Covered:
- Introduction to social media marketing.
- Basic concepts of this field.
- How to create a personalized experience for your customers.
- How to leverage chatbots.
This is one of the best free and concise social media marketing courses. It covers the basics of social media marketing, increasing followers, and building a brand correctly, all within a period of less than two hours.
However, the course is somewhat superficial and does not cover many important aspects of social media marketing or delve deeply into any of its platforms. It only explains and clarifies the main concepts of this field.
If you have no background in social media marketing, this course will definitely be a good starting point. If you already have some knowledge, consider choosing one of the more advanced courses.
5. Social Media Marketing in Practice Specialization
Platform: Coursera
Duration: 42 hours
Cost: $49 (Coursera monthly subscription)
Level: Beginner
Rating: 4.5 stars (291 reviews)
Language: English (Translated to Arabic)
Key Points Covered:
- Basics and principles of social media marketing.
- How to create successful content for your pages.
- How to advertise on various platforms including Facebook, Twitter, and Instagram.
As with other Coursera courses in social media marketing, this course is also among the best. It has all the elements you need for a course of this type.
It starts with the basics of social media marketing and explains how to design a successful marketing strategy for each platform, as well as the essential tools you will need during this process.
Although the course is aimed at beginners, it is more in-depth than most courses in this category, with a study duration of over 40 hours.
6. Social Media Marketing Foundations
Platform: LinkedIn Learning
Duration: 1.2 hours
Cost: 629.99 EGP or equivalent in your local currency (LinkedIn Learning monthly subscription)
Level: Beginner
Rating: 4.7 stars (2086 reviews)
Language: English
Key Points Covered:
- How to create the right social media marketing strategy for you.
- Criteria for choosing the right social media platform.
- How to create engaging content and communicate with clients.
- Best practices in this field.
This course is offered by LinkedIn Learning and aims to provide the fundamentals of social media marketing as well as some related topics.
What makes this course special is its coverage of unique and specific topics such as choosing the right social media platform for your business and how to interact with clients for optimal results.
The course consists of five sections plus an introduction and conclusion, lasting approximately an hour and fifteen minutes. Despite its brevity, it has a rating of 4.7 out of 5 stars.
You can access the course by subscribing to LinkedIn Learning at 629.99 EGP monthly and you will get a free month before paying.
7. Powerful Social Media Marketing: From Beginner to Advanced
Platform: Skillshare
Duration: 9 hours
Cost: $49 per year (Skillshare annual subscription)
Level: Beginner
Rating: Not available
Language: English
Key Points Covered:
- Debunking common myths about social media marketing.
- The differences in using social media for various goals.
- How to use each popular social media platform.
- How to create engaging content.
- The most important tools you will need in this field.
This is one of the best social media marketing courses on Skillshare and will help you enter the field, whether you want to apply the content to your own work or aspire to become a specialist in this area.
By the end of this course, you will have learned how to use social media platforms to market your business and how to maximize the benefits of your presence on each platform.
You will also learn a lot about building a strong, well-rounded brand and discover many useful tools.
The course consists of around 9 hours divided into 76 lessons covering every social media platform you can think of.
You can access this social media course by subscribing to Skillshare for $49 per year, and you’ll get a seven-day free trial.
8. Meta Social Media Marketing Professional Certificate
Platform: Coursera
Duration: 76 hours
Cost: $49 (Coursera monthly subscription)
Level: Beginner
Rating: 4.8 stars (17,541 reviews)
Language: English (Translated to Arabic)
Key Points Covered:
- Basics of social media marketing.
- Effective management of social media sites.
- How to advertise using Meta Ads Manager.
- How to measure and analyze the success of your campaigns.
This is one of the most popular social media marketing courses available. It is a comprehensive training program developed by Meta in collaboration with Coursera, containing everything you need to know about social media marketing.
The course covers many topics, starting with an introduction to the field and then teaching you how to manage social media sites efficiently, basics of advertising on social media platforms with a focus on Meta ads, and how to measure and improve your campaign results.
What makes it one of the best social media marketing courses is its very high rating of 4.8 out of 5 from tens of thousands of students, its Arabic translation, and the prestigious certificate it offers.
You can enroll in the course with a Coursera subscription costing $49 per month.
Conclusion
Social media marketing offers businesses the opportunity to reach many users interested in what you offer and to have a strong online presence without high costs compared to other less efficient methods.
To learn this field quickly and effectively, we have provided a list of the best social media marketing courses in this article. You are sure to find a course that fits your needs if you search independently.
