Perplexity has announced that it will start monetizing its search app by adding ads to its platform. The move comes after the app saw significant growth in users, surpassing 2 million downloads. The company claims to have 230 million monthly active users.
Last April, the company saw a new funding round that brought its market value to $1 billion.
Despite this success, Perplexity faced heavy criticism for allegedly plagiarizing content from media outlets like Forbes and Wired. But the company responded to these criticisms by improving its content publishing style and paying more attention to documenting sources, which helped it improve its reputation and performance in the search field.
Industry experts pointed to the significant role of AI in improving the app’s search capabilities, stressing the importance of continuing to improve AI algorithms to maintain excellence in the competitive search market.
Related > Study: SearchGPT Could Change the Future of Online Search
Reports indicate that artificial intelligence is changing the way users search for content online, as the focus on personalization and delivering relevant content has become more important than just matching keywords.
Experts expect the future of search to witness major developments based on artificial intelligence, as search tools will have to better understand users’ needs and provide more accurate results, going beyond the traditional capabilities of search engines that rely on keywords only.
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