Cross-posting, post scheduling, advanced statistics… We take a look at what’s new on the Threads social network!
After 1 year of existence, Threads now has 200 million monthly active users worldwide, but remains relatively unknown to the general public compared to other social platforms. Meta must continue to develop new features to satisfy users disappointed with X (Twitter), looking for a new conversation space to follow their interests and connect with others. Overview of the new features that you shouldn't have missed!
1. Cross-posting via Instagram and Facebook
A new feature that might interest some community managers: the ability to directly publish posts from Instagram and Facebook to Threads thanks to a cross-posting option. Meta confirmed to the American media TechCrunch that this new feature was being rolled out globally. The option can be found in the advanced settings when you are about to publish a new post.
2. Scheduling posts on the app
In a blog post, Meta announced the arrival of post scheduling. Initially, this new option will be tested on the web version. While waiting for the real deployment, there are social media management tools that offer post scheduling on Threads.
3. Statistics about your account
Threads now lets you access your stats for the last 30 days. You can analyze views, interactions, follower growth, and audience characteristics (age, gender, location). To access your stats, head to your app settings.
4. A section to follow the trending topics of the application
Since March, Threads has allowed its users to discover the trending topics that are animating its platform. The section is only available in the United States for the moment. This is a new feature that users have been waiting for, as it recalls the trending topics that can be found on X which allow you to stay informed in real time of the latest news.
5. A TweetDeck on the web version
Finally, since May, you can benefit from a TweetDeck-style interface on the web version, which allows you to more easily follow what is happening on the platform and have an overall view of the interactions with your account.
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