Concord: Disappointing Sales Figures and Concurrent Player Counts Nearing the End!
With the fierce competition in the live service gaming market, it is expected that any new game will offer something unique and distinctive to attract players. However, Concord has failed to stand out from its competitors, and there are very clear signs that indicate this.
Concord failed to live up to expectations, with sales and player engagement figures showing a notably weak performance. The game is estimated to have sold only around 25,000 copies, with active players approaching 60 concurrent players on platforms like Steam, according to Circana analyst Matt Piscatella and data from Steamdb.
The expert and analyst attributes this failure to several intertwined factors, most notably ineffective marketing that failed to attract players’ attention, and the high price that is considered an obstacle to purchasing the game in light of the presence of many free or cheaper alternatives. In addition, the game was launched in a market saturated with competitive shooting games, which made it more difficult to compete for players’ attention.
Analysts expect this failure to affect the future of the game very early, as it may face difficulties in obtaining future financial support to develop new updates or additional content, and it may also negatively affect the reputation of the developer company, making it difficult for it to release new games in the future, and in light of Sony's requirements, things look worse for him.
The question remains: What are the lessons learned from the failure of Concord? Should future game developers learn from this experience and focus on providing a unique and innovative gaming experience, with effective marketing and appropriate pricing to ensure the success of their games!
We tested Concord and put it under the microscope. Find out if this game is worth your time and effort. Read our review now here!”