Google is looking to increase transparency around content created or modified using generative AI tools. As part of this effort, the company has unveiled its plan to implement the C2PA digital watermarking standard.
Highlights:
- Develop a “Content Credentials” standard to protect content metadata.
- Improve the security and reliability of this standard through more rigorous verification methods.
- The standard will be integrated into major Google products in the coming months.
- Ability to identify the effect of artificial intelligence in images via the “About this image” tool in search results.
- Study of the use of the criterion in YouTube to identify camera footage.
- Gradually implement the standard in the company's advertising systems.
Related > YouTube sets new rules for AI-generated content
Potential challenges:
- The effectiveness of the system depends on the adoption of it by camera manufacturers and AI tool developers.
- The ability to remove metadata from images may hinder the system's operation.
In a related context, Meta recently changed its policy to make AI tags less visible on images modified with this technology across its platforms.
