Blogs have become very popular in the recent past, where many people have their personal blogs where they express their feelings and thoughts. Companies are also joining in to blog on new products and their reviews for the benefit of the consumer.
Since blogs form an important part of internet marketing, it is fast being adopted by firms for promotional activities. Online marketing, earlier used to be conducted through banner and link exposures on popular websites or as links in newsletters and marketing emails.
With millions reading blogs, be it of friends, favorite authors, or topics, it has become a part of information sourcing. Though the news items in blogs cannot be taken at face value, review articles about products by bloggers, mostly based on personal experience, can be more credible than reviews by media, as they are paid for by advertisements.
Blogs are a great means of marketing any product. This can be explained by the fact that blogs are read by many people. In most cases, more blog traffic means more sales of the product.
Other methods used in increasing blog traffic include joining affiliate programs. Sometimes, an affiliate program may get your blog listed under many search categories. You can advertise on popular websites. However, this method may not be effective for new bloggers because it is expensive.
Coming up with increased levels of traffic, therefore, is particularly important to new bloggers who depend on ad clicks or views. It is the quality content and an appealing blog that will be important in keeping these readers flowing.
Some of the tips for making your blog outstanding include:
Customize Your Banner: By default, most of the online blog hosting services have rolled out a regular banner. Make yours unique with a custom graphic including the title of your blog. You can make them yourself or purchase very cheap graphics online.
Customize Photos: Add borders around photos so that they stand out, and at the same time, their appearance will match your blog design. Photo border customization is simply a nice touch for the blog.
Add a Favicon: The favicon is that tiny icon located in the address bar of web browsers; they add a touch of professionalism to your blog and are quite easy to create in graphics editing software.
Get Varied with Templates and Designs: Free blog templates, layouts, backgrounds, and skins are available over the internet to be downloaded for free, which would make your blog look unique and not so plain.
Add RSS Feeds: RSS feeds are a fine way to let your visitors know about your blog’s latest headlines. Lots of web-based tutorials can put you through how to set up RSS feeds.
Add Audio: Allow your visitors to hear some music while reading through your blog. This will make them more interested and likely to come back to your blog.
Apply Advertisements Thoughtfully: In case you are using Google AdSense or any related services for ad placement, be very careful with not disrupting the readability of the blog by such placement.
Apply these design tips to make your blog more visually appealing and engaging for an ever-growing audience.
