Meta has finally launched a long-awaited feature on its Threads platform, allowing users to organize their followings according to their interests. The new feature, which Mark Zuckerberg revealed a few days ago, allows you to create custom feeds about specific people or topics, and pin them to the top of the home page, according to Reports.
The feature may seem simple at first glance, but it solves a real problem faced by users of social platforms: How do we follow what matters to us amidst this huge amount of content?
Whether you use Threads for work, to keep up with friends and family, or even to keep up with specific interests, you can now filter what you see more precisely.
This update comes at an interesting time, as Threads' user base exceeds 275 million monthly active users. While Bluesky appears to be a small competitor with 20.6 million users, its growing popularity – especially among celebrities and writers – is pushing other platforms to improve.
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