Having a mailing list is very important for your online business. You often hear that the money is in the list because you will be able to market new products quickly to a targeted list of prospects to an audience that is already interested in your product.
Offer Valuable Downloads
You can make a list of highly interested prospects just by offering relevant downloads on your website. For example, if you download iTunes and Quicktime from the apple.com website, it asks for optional information on your name and email to continue sending you offers on songs you might purchase via iTunes.
Quality Over Quantity
You don’t have to give something away that’s as complicated to fulfill as a download, like iTunes does. Even the most simplistic, high-value freebies—like a report or wallpaper—can be appealing to prospects. The trick is offering enough value to get a visitor to want to give up his or her email address.
Placement at Strategic Points
Downloads alone should not be thumb-pushed to a download link. Rather, make sure that your download form is very conspicuous, upfront on your website, and easy to find. At best, assign a page to it alone and link from every other page within the site.
Good Marketing
It’s a good idea to really sell your download. Make sure that the visitor knows why this download is going to be useful and why they need to get it. In fact, many visitors may skip right over a freebie if they feel it might prove to be just another clutter on their hard drive.
Read more : Advantages and Disadvantages of Flash-Based Sites in 202
